Sub-$5M revenue agencies cleared 11.3x, 10.8x, and 11.0x in the last two weeks. The MarshBerry data point we flagged last week is now playing out in the deal log.
When MarshBerry's Q4 2025 report posted a 10.2x median for sub-$5 million revenue agencies, the question was whether the number would hold or whether it was a Q4 spike that compressed in Q1. Two weeks of deal data answer the question. Three sub-$5M revenue books closed at 11.3x, 10.8x, and 11.0x — a band sitting above the Q4 median. The compression we and most advisors expected is not happening. Three reasons the small-book band is holding. First, the buyer-pool concentration thesis we covered in Issue 5 is still weakening; more capital is competing on each smaller transaction, which keeps the multiple firm. Second, the producer-retention earnout structure works disproportionately well on smaller books — a three- or four-producer roster is easier to retention-engineer than a 12-producer mid-market shop. Third, the inland geographic premium is real and concentrated in the smaller-book band specifically. The Coastline deal from Issue 1 is the structural counter-example: coastal commercial books are clearing the bottom of the band, not the top. The implication for principals at $2 to $5 million in revenue contemplating a sale in the next 18 months is direct. The number you have been planning against — 9.5 to 10.0x for the small-book band — is roughly a turn light. We will update the cornerstone valuation guide if the band holds through Q2. Two of three M&A advisors we spoke to expect the band to hold; one expects compression by Q3. Watch this thread.